Social media: The brand's most valuable asset

We witnessed the first world revolution in 1995 when we started checking the online content to the successful access to social media networking sites and platforms. In only 10 years we changed the way we communicate, we opened up to strangers with confidence through social media, the way we purchase and how we consume. Then we have seen the second revolution with the appearance of users generated content around 2005. We watched a dramatic shift in the way the consumer interacts with the internet. However, enormous challenges appeared as well. The businesses had to adapt their brands and communications. Through content generation, comments, likes and follows, the power became into the consumer's hands. The Internet changed the world and the consumer-oriented brands that can listen to their customers got more chances to survive the engaged era.

Social networking: create a long lasting relationship with your customers

Social networking! who could before imagine that being instantly and continuously connected with our beloved one will be that easy? Today, various social media platforms are used by millions and millions of people from different locations, different ages and mainly from different devices. What it for? keep connected, informed and more importantly seeking help for decision making? those platforms became a key tool for almost every business.

Pokemon Go: success secret

I was very surprised when I first heard about Pokemon Go through social media. Most of my Facebook friends suddenly started publishing pictures of the old known Pokemon in the real world, sometimes in weird and funny places. One of my closest friends went mad for it and I felt the urge to download it. I was curious. I needed to see by myself what drives them that crazy. what was the secret?

Paid, earned and owned media outlets (SMO). Are you familiar with them?

Critical for the development of a marketing communication strategy, most of the companies consider all the three types of media, namely paid, earned and owned media as part of their external marketing communication plan. Although largely used nowadays, it is still important to mention that the quantity does not guarantee quality. With such power in hands, companies should be able to make a well-informed use of them. This present article will empower the reader with the most useful and important details.