Black Friday, Boxing day and Cyber Monday: Aggressive customer behavior

I had the chance to witness Black Friday, Boxing Day and many other special shopping holidays and I was fascinated. Long queues, a surprising patience, and some pretty crazy chaos as well. On one hand, for retailers as well as for customers these are huge sales opportunities. On the other hand, they are a lot of pressure. Excited, confused and frustrated, a number of shoppers exhibit an aggressive and potentially dangerous behavior.

Even though these exceptional dates find their origins in the US, The figures show that they are very profitable in Europe as well and it is fair to say that these events acquired strong European identity. Thus, the holidays shopping periods uncovers many facets related to the consumer behavior and it deserves a closer inspection.

Everyone is awaiting Black Friday. But what is the story behind it ?

What is known to most of us is that “Black Friday” is the day of the year when retailers propose the biggest bargains and shoppers descend to the stores or goes online to take advantage of the low prices proposed to buy what was seen as unaffordable before.