Most textbooks and articles published in the last decades have pressured the importance of external communication like PR and publicity. It is only lately that little more attention has been accorded to internal communication and to how training matters to brand success. In my opinion, the brand experience concept encompasses the real core of branding rather than any other brand concepts based on analysis and cognition like brand equity or brand personality ... so on.
Showing posts with label Brand Values. Show all posts
Showing posts with label Brand Values. Show all posts
Thursday, October 06, 2016
Concerned about the brand experience? consistency matters
Most textbooks and articles published in the last decades have pressured the importance of external communication like PR and publicity. It is only lately that little more attention has been accorded to internal communication and to how training matters to brand success. In my opinion, the brand experience concept encompasses the real core of branding rather than any other brand concepts based on analysis and cognition like brand equity or brand personality ... so on.
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