Paid, earned and owned media outlets (SMO). Are you familiar with them?

Critical for the development of a marketing communication strategy, most of the companies consider all the three types of media, namely paid, earned and owned media as part of their external marketing communication plan. Although largely used nowadays, it is still important to mention that the quantity does not guarantee quality. With such power in hands, companies should be able to make a well-informed use of them. This present article will empower the reader with the most useful and important details.