Segmentation and targeting a group of people based on their age is a very frequent practice. Almost all companies create boxes and fit themselves inside. Market segmentation provides marketers with an identifiable group of submarkets to target. Based on age, for instance, A target group might be the mature market, aged 50 years old and above. Others companies might focus their efforts on the age group 10 to 19 years old and it goes on and on.
What became obvious today to many leading companies is that people who reached 50 years old do not want to be categorized in this group, some of them want to look as young as possible and in the group 10 to 19, some of them try to imitate their older idols, a sister, a parent or a famous person and to look much mature. Besides, Nowadays the percentage of people who reached 50 and above represents the largest category in many countries, especially in the developed one. Thus, it might be a great mistake and missing opportunities to target a certain group based on age. Some people belong to certain age categories but behave like being part of another and ignoring this would result in achieving a growth that is smaller than the organization's potential.
What became obvious today to many leading companies is that people who reached 50 years old do not want to be categorized in this group, some of them want to look as young as possible and in the group 10 to 19, some of them try to imitate their older idols, a sister, a parent or a famous person and to look much mature. Besides, Nowadays the percentage of people who reached 50 and above represents the largest category in many countries, especially in the developed one. Thus, it might be a great mistake and missing opportunities to target a certain group based on age. Some people belong to certain age categories but behave like being part of another and ignoring this would result in achieving a growth that is smaller than the organization's potential.
