Reviews and stars rating effect on customer experience.

Lately, Customer or user experience becomes a hot topic. Analysts found that providing people with enjoyable experiences across all the touchpoints is highly important. This actually incentivises the users/customers to potentially make repetitive visits or purchases.
online users rely considerably on reviews and stars rating left by old buyers. In fact, these elements impact heavily the user's buying decision.

Personalisation: the effective way to communicate

As a new user of Twitter, I spent some time looking at some accounts and selected few to follow. Some of them have a six digit number of followers. I thought they might be worth following. Some of them followed me back. I appreciated that and I was grateful. I decide to send a message to express my gratitude. I was surprised; the answers were really nothing close to what I thought. I was disappointed. The answers were mainly ads, and links to direct me toward some web pages. I do value each person work and I do understand how valuable for them the time they spend writing but if my presence on the web is only considered as a potential client or a source of revenue, I would appreciate bing approached differently. Maybe my expectation are high but hang on it is the person who is speaking here not the marker and I believe that we are in a world in which all clients got higher expectations that we should do much more to meet them. 

Concerned about the brand experience? consistency matters

Most textbooks and articles published in the last decades have pressured the importance of external communication like PR and publicity. It is only lately that little more attention has been accorded to internal communication and to how training matters to brand success. In my opinion, the brand experience concept encompasses the real core of branding rather than any other brand concepts based on analysis and cognition like brand equity or brand personality ... so on.

Customer loyalty: how service quality influence customer retention?

Customer loyalty, what a great word in such a competitive world. It became very known to everybody that retaining a customer is less expensive than attracting and stimulating interest in a new one. Different marketing studies showed that acquiring a new customer can cost as much as 8 times more than keeping an existing one. Loyal customers tend to spread a positive word of mouth among their circles, friends, and families about the business and they have more incentives to recommend it and are unlikely to change it, especially for price reasons. 
What should be done? the secret could in the service quality, isn't it?

Social networking: create a long lasting relationship with your customers

Social networking! who could before imagine that being instantly and continuously connected with our beloved one will be that easy? Today, various social media platforms are used by millions and millions of people from different locations, different ages and mainly from different devices. What it for? keep connected, informed and more importantly seeking help for decision making? those platforms became a key tool for almost every business.

New nutrition labelling: does it improve the consumer's behavior?

While eating healthy and preventing obesity lies under personal responsibilities. In 2008, New York city was the first to apply the nutrition labeling legislation. By labeling, the government decided to play a bigger role in the population health through helping and encouraging the consumer to make healthier choices. At the time, the legislation was limited to the restaurants. Generally speaking, the fast food outlets become obliged to visibly expose the calories on their menus especially for their usual available meals as part of the new consumer protection scheme. Nowadays, the food industry is seriously locked between a number of regulations developed to improve public health. Do this kind of regulation change the customer's habits? do they encourage healthier consumption? do they have any impacts on manufacturers and retailers revenues?

Digital Customer Experience: does it matter?

Any company’s relationship with its clients goes beyond just raising the product rating or increasing the number of positive reviews. Customer experience is for many companies a competitive advantage, an engine of growth and profitability. Its importance shifted to become a key focus for researchers and practitioners.