Social networking! who could before imagine that being instantly and continuously connected with our beloved one will be that easy? Today, various social media platforms are used by millions and millions of people from different locations, different ages and mainly from different devices. What it for? keep connected, informed and more importantly seeking help for decision making? those platforms became a key tool for almost every business.
In the digital age, social networking sites have become omnipresent. Many popular Social networking platforms, among others, Facebook, Twitter, Tumblr, Pinterest, and LinkedIn. Curious and always looking for the most practical, people might be connected for professional purposes on LinkedIn but for Fun on Facebook. Web developers, always looking for the right opportunity to make more and more cash are constantly springing up with newly made Social networking sites. More important, the average time spent on these platforms is constantly raising. for instance, research published in 2013 stated that US people aging from 18 to 64 spend around 3 hours 20 minutes per day using social networks.
Social networking offers to business owners, brands, retailers ... and so forth a large number of options that facilitate contacting the potential consumers, be in touch with them and create value for them. It reveals its user's drivers and gives to the marketers a profound understanding of their clients. Therefore, having employees that are digital savvy is necessary. Companies nowadays need to know how to effectively use social media to communicate with their customers and persuade them that it worth their time and attention. Many companies expressed their regret for not according enough importance to the digital presence earlier. Some of them lost a share to the competition and realized how far behind they become in comparison to them.
Social networking offers to business owners, brands, retailers ... and so forth a large number of options that facilitate contacting the potential consumers, be in touch with them and create value for them. It reveals its user's drivers and gives to the marketers a profound understanding of their clients. Therefore, having employees that are digital savvy is necessary. Companies nowadays need to know how to effectively use social media to communicate with their customers and persuade them that it worth their time and attention. Many companies expressed their regret for not according enough importance to the digital presence earlier. Some of them lost a share to the competition and realized how far behind they become in comparison to them.
With the proliferation of the internet, digital platforms and the appearance of various devices. People got access to much more choices than ever before. Also, Human have been always looking for practicability, ease, excellence, information, service, and amusement, memorable experiences through their decision-processing, choice-making and problem-solving. Through advanced technologies, information is enhancing the consumer's power. these advances helped the consumer to become an influencer, inventor, and creator. In doing so, the consumer is boosting his or her "consumer experience"
Actually, studies showed that millennials or Gen Y spend more hours online than any other generation, it becomes a necessity for them to have some sort of web-enabler device either a PC, a smartphone or a tablet. New technologies become naturally part of their daily activities. Thus, the internet should be the primary way to get close to them and social media is the most appropriate way to interact with them. It is also relevant to say that the young population, students in high schools and universities are the most important population to target in this case. It would be significant to build a strong relationship with these people and make it even stronger over the years ensuring like this lifetime clients.
Actually, studies showed that millennials or Gen Y spend more hours online than any other generation, it becomes a necessity for them to have some sort of web-enabler device either a PC, a smartphone or a tablet. New technologies become naturally part of their daily activities. Thus, the internet should be the primary way to get close to them and social media is the most appropriate way to interact with them. It is also relevant to say that the young population, students in high schools and universities are the most important population to target in this case. It would be significant to build a strong relationship with these people and make it even stronger over the years ensuring like this lifetime clients.
People express how they feel toward a brand, what they think about their products and services as well as the way they work through FaceBook, Twitter, Instagram, and many other platforms by giving them likes, follow, share, comment ... and so on. In fact, published research reported that 70% of the social networks sites users propose and recommend products and services. Indeed, these platforms have changed people position from isolated inactive clients to the noisy and active collective body. In fact, being part of an online community represent a great danger or benefit as it has a significant impact on consumer spendings. communities support each other and believe the comments made following real experience and expressing out loud a negative opinion might be dramatic for the product or service itself or to the brand in overall
the users behavior toward a certain brand via attributing likes, comments, tweets, and share ... and so on shows and explain the users nature of the relationship with the brand or the feeling toward it. It also attracts the other members of the circle or the community to get to know more about it. It actually creates a sort of curiosity, why the other member believes in that brand and what he/ she or they like about it which influence consumer acceptance. Moreover, users who spend long hours online and that are significantly concerned about the brand "Brand advocates" and believe in it, most of the time generate content providing a valuable positive and spreadable word of mouth.
Business success nowadays necessitates the most recent and best business intelligence available in the marketplace, where the growing competitor's threat is constantly increasing. Fortunate we are. we are part of the internet age. Being present online is, therefore, putting marketing into the user's hands and handing them with the necessary tools to co-create the brand among friends, family, acquaintances, and co-workers. Companies use social networking to push information out of people, customers or potential ones in order to know more about people incentives for information sharing. In addition, they are gathering information about competitors and potential markets. Social networking is the new way to find out how to acquire more customer and how to accomplish a higher success.
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