Personalisation: the effective way to communicate

As a new user of Twitter, I spent some time looking at some accounts and selected few to follow. Some of them have a six digit number of followers. I thought they might be worth following. Some of them followed me back. I appreciated that and I was grateful. I decide to send a message to express my gratitude. I was surprised; the answers were really nothing close to what I thought. I was disappointed. The answers were mainly ads, and links to direct me toward some web pages. I do value each person work and I do understand how valuable for them the time they spend writing but if my presence on the web is only considered as a potential client or a source of revenue, I would appreciate bing approached differently. Maybe my expectation are high but hang on it is the person who is speaking here not the marker and I believe that we are in a world in which all clients got higher expectations that we should do much more to meet them. 

Paid, earned and owned media outlets (SMO). Are you familiar with them?

Critical for the development of a marketing communication strategy, most of the companies consider all the three types of media, namely paid, earned and owned media as part of their external marketing communication plan. Although largely used nowadays, it is still important to mention that the quantity does not guarantee quality. With such power in hands, companies should be able to make a well-informed use of them. This present article will empower the reader with the most useful and important details.