Digital advertising: do brands and consumers think the same about it?

Nowadays, each individual has his own Smartphone, a laptop or a tablet. The days that used to gather people around a movie that is interrupted every now and then by an advert are gone. The rise of internet streaming services, video gaming, and social media platforms just made it worse. We would think that that's it, TV advertising does not worth it anymore, people are spending much more time online than watching television. Obviously, technology change and people habits are changing even faster, but brands are still extremely reticent about allocating a large portion of their advertising budget to the internet.

Black Friday, Boxing day and Cyber Monday: Aggressive customer behavior

I had the chance to witness Black Friday, Boxing Day and many other special shopping holidays and I was fascinated. Long queues, a surprising patience, and some pretty crazy chaos as well. On one hand, for retailers as well as for customers these are huge sales opportunities. On the other hand, they are a lot of pressure. Excited, confused and frustrated, a number of shoppers exhibit an aggressive and potentially dangerous behavior.

Even though these exceptional dates find their origins in the US, The figures show that they are very profitable in Europe as well and it is fair to say that these events acquired strong European identity. Thus, the holidays shopping periods uncovers many facets related to the consumer behavior and it deserves a closer inspection.