Concerned about the brand experience? consistency matters

Most textbooks and articles published in the last decades have pressured the importance of external communication like PR and publicity. It is only lately that little more attention has been accorded to internal communication and to how training matters to brand success. In my opinion, the brand experience concept encompasses the real core of branding rather than any other brand concepts based on analysis and cognition like brand equity or brand personality ... so on.

Social networking: create a long lasting relationship with your customers

Social networking! who could before imagine that being instantly and continuously connected with our beloved one will be that easy? Today, various social media platforms are used by millions and millions of people from different locations, different ages and mainly from different devices. What it for? keep connected, informed and more importantly seeking help for decision making? those platforms became a key tool for almost every business.