Customer loyalty: how service quality influence customer retention?

Customer loyalty, what a great word in such a competitive world. It became very known to everybody that retaining a customer is less expensive than attracting and stimulating interest in a new one. Different marketing studies showed that acquiring a new customer can cost as much as 8 times more than keeping an existing one. Loyal customers tend to spread a positive word of mouth among their circles, friends, and families about the business and they have more incentives to recommend it and are unlikely to change it, especially for price reasons. 
What should be done? the secret could in the service quality, isn't it?

Social networking: create a long lasting relationship with your customers

Social networking! who could before imagine that being instantly and continuously connected with our beloved one will be that easy? Today, various social media platforms are used by millions and millions of people from different locations, different ages and mainly from different devices. What it for? keep connected, informed and more importantly seeking help for decision making? those platforms became a key tool for almost every business.

Personal data vulnerability: where does my personal information go?

The Brexit was a huge phenomenon, it attracted everyone's attention. The major reason for which the UK people voted exit was that they do not want any more people from other countries on their own. The news still devotes the first pages to this event. One of the articles was particularly attractive to me. "Chinese tourist influx prompts police call as some baffled residents fear for their privacy" released by Oxford mail. Kidlington residents qualified a group of tourists as invaders. They didn't like them snooping around their properties, walk in their gardens and take pictures of their belongings. What was even more captivating is that this influx pushed some residents to call the police and record complaints. Privacy, it was and it will be forever dear to us, to each of us. 

Pokemon Go: success secret

I was very surprised when I first heard about Pokemon Go through social media. Most of my Facebook friends suddenly started publishing pictures of the old known Pokemon in the real world, sometimes in weird and funny places. One of my closest friends went mad for it and I felt the urge to download it. I was curious. I needed to see by myself what drives them that crazy. what was the secret?

New nutrition labelling: does it improve the consumer's behavior?

While eating healthy and preventing obesity lies under personal responsibilities. In 2008, New York city was the first to apply the nutrition labeling legislation. By labeling, the government decided to play a bigger role in the population health through helping and encouraging the consumer to make healthier choices. At the time, the legislation was limited to the restaurants. Generally speaking, the fast food outlets become obliged to visibly expose the calories on their menus especially for their usual available meals as part of the new consumer protection scheme. Nowadays, the food industry is seriously locked between a number of regulations developed to improve public health. Do this kind of regulation change the customer's habits? do they encourage healthier consumption? do they have any impacts on manufacturers and retailers revenues?

What is big data ?

Popular among scholars, entrepreneurs, and business circles, Big data is a new term relatively vague.  The internet, mobile devices, and cloud computing together moved a great deal of our personal and professional lives into the data system. each of us is generating a huge, valuable and varied flow of information. We are in an era in which each device is online and the data is continuously growing. While a lot of data may have always been big, the way it is used is what matters the most and it has been proved how complex and long process it is. On one hand, knowledge is power, but little knowledge if added to poor judgment, a lot of damage can be the result. On the other hand, Being able to effectively manipulate data and extract the right information is considered a competitive advantage. Professional agreed on the fact that it is much easier to target and offer based on the data generated. The big data is expected to impact all the sectors from energy to education, for this purpose, techniques, and technologies have been developed to analyze this flow of information. 

Digital Customer Experience: does it matter?

Any company’s relationship with its clients goes beyond just raising the product rating or increasing the number of positive reviews. Customer experience is for many companies a competitive advantage, an engine of growth and profitability. Its importance shifted to become a key focus for researchers and practitioners.

Paid, earned and owned media outlets (SMO). Are you familiar with them?

Critical for the development of a marketing communication strategy, most of the companies consider all the three types of media, namely paid, earned and owned media as part of their external marketing communication plan. Although largely used nowadays, it is still important to mention that the quantity does not guarantee quality. With such power in hands, companies should be able to make a well-informed use of them. This present article will empower the reader with the most useful and important details.