Michael Porter is one of the marketing pioneers. He is a father and a great researcher, a business leader, a magnificent author, and an awesome teacher.
The first article I wrote " Which automobile would satisfy a Brazilian customer" http://jar.ma/1P_vGi involved the "Porter's five forces model" which is a great model, in my opinion, to analyze a competitive environment in general and get a perfect knowledge of it and the forces or factors affecting it. Today I am devoting this article to discuss the model deeply and I am using the gasoline industry in my examples to explain each force.
The first article I wrote " Which automobile would satisfy a Brazilian customer" http://jar.ma/1P_vGi involved the "Porter's five forces model" which is a great model, in my opinion, to analyze a competitive environment in general and get a perfect knowledge of it and the forces or factors affecting it. Today I am devoting this article to discuss the model deeply and I am using the gasoline industry in my examples to explain each force.
