Do you know that influencer marketing is the easiest way to enhance your brand recognition?

 How many of us consult reviews, ask friends and family, check comparison websites before finally deciding whether to buy or not. People are constantly connected online and more than ever before. In our world, each individual is influenced by someone else's experiences and decisions. Moreover, today marketers could see the high immunity that has been developed against traditional advertising. Nowadays people are rejecting strongly one-way communication and that might be one of the factors standing behind the influencer marketing rising and success. 

Over the last decades especially with the appearance of the internet, marketers realized the need to move on from the old form of advertising and adopt a new way that will be a sure one but quicker to the customers' heart. Like everything else, people need a leader to follow, either it is to take control of the countries' responsibilities, guide a company and its employees toward success or just to help a stranger purchasing the right, best performing and cost-effective hair dryer.

Seth Godin, one of my favorite authors and a marketing guru explained once that although marketing interruption is over or almost, marketers still need to draw attention towards their products and services somehow. With the TV on demand, music digital services, and so on, people choose who to listen to. So, instead of creating a troubling noise via undesired interruption, concentrate your efforts on building relationships. turn strangers into friends that are willing to listen and spread positive word of mouth. Several studies confirmed that the most trustworthy form of advertising is the one coming from close friends, family and acquaintances followed by consumer online opinion. 

I cannot say how many products and services are available out there. Making a choice is becoming a burden and being bombarded by ads continuously is even worse. The internet made all that easier, bloggers and social media influencers, reviews and stars rating, all contribute heaving in our daily choices.  We are witnessing the birth of the most powerful form of marketing, influencer marketing, which is based on deviating peoples' choices with their own permission and shaping the consumer taste.